What is Pink Friday?

What is Pink Friday?

Show your support for small and local businesses and discover the unique charm of Sweet Baton Rouge®. This nationwide initiative, established in 2020, encourages shoppers to prioritize local retailers during the holiday season.

Enjoy a day of festive shopping and community spirit at Sweet Baton Rouge® on Pink Friday. Discover curated collections of handcrafted, Louisiana-made gifts, all under one roof. From festive workshops and pop-ups to one-of-a-kind artisan creations, our two-week event offers something for everyone.

Don't miss out on this opportunity to shop local, support your community, and find the perfect gifts for the holiday season.

How you can support Sweet Baton Rouge® on Pink Friday

Shop Our Pink Friday aka Black Friday Box

Black Friday Box comes early this year during Pink Friday only. You'll get the Holly Jolly Long Sleeve plus 3 new t-shirts. 4 Shirts for $49. This is our 8th year and each year is always fun to create.

Holiday Mercantile Tote Bag

First 15 people to come between [11 am-1 pm] will receive a Mercantile Tote Bag and will receive 40% this one day only! * not available on our Louisiana vendors goods.

Pink Friday Free Watercolor Painting Workshop
This year we will have a Free Watercolor Painting Workshop with Rachel Walker Studio, she'll show you how to watercolor your very own greeting card size, that will be pink and holiday themed. *limited seating for this! Stay and shop her incredible work in-store! 

PLUS, let’s dive In for what’s happening in November during the Holiday Mercantile!



🎄Beginning Monday, November 11th, we officially kick off with our Holiday Mercantile with our soft opening from 5PM to 7PM to Deck The Halls with Louisiana Made Goods!!! Join us for two weeks of Christmas Magic with Louisiana Locals. 🎄



We have 4 ticketed workshops, 8 free events, and lots of new local vendors coming to the store in just a few short weeks. You’ll be able to shop them all online or in-store.

‣November 13th: Happy Hour with Forever Lillies & Geaux Glear (4-7 PM)

‣November 14th: DIY Flower Garland Workshop ($30 a ticket) with My Friend Kelly (6-8 PM)  *limited tickets

‣November 15th: Bow & Arrow Pop-Up (4-7 PM)

‣November 16th: Custom Jewelry Design Bar with Annie Claire Designs & Shop Sosis Pop-Up (10 AM - 4 PM)

‣November 16th: Pressed Flower Holiday Card Workshop ($15 a ticket) with My Friend Kelly (4-7 PM) *limited tickets

‣November 17th: J&A Threads Pop-Up with Magnolia Made Candle Co. (3-6 PM)

‣November 18th: Ornament Painting Workshop ($35 a ticket) with Made to Paint (4-7 PM)  *limited tickets

‣November 20th: Color Analysis with House of Colour (10 AM - 12 PM)

‣November 22nd: PINK FRIDAY with Rachel Walker Studio for a FREE Pink Watercolor Painting Workshop (11 AM - 1 PM)

‣November 22nd: GNO ($15 a ticket) with BR Succulents Floral Wreath Workshop (4-7 PM)

‣November 23rd: Steward & James Pop-Up (10 AM - 1 PM)

🩷 PINK FRIDAY SPECIALS🩷
‣Pink Friday November 22nd also comes with two specials! We are dropping our Black Friday Box early and only available on November 22nd till midnight, PLUS we are doing a Mercantile Bag special for the first 15 people to come between 11-1 will receive a Mercantile Bag and receive 40% this one day only! * not available on our Louisiana vendors.

📧 BFCM Weekend 📧
Then, be sure you are on our email / text list because we will send out our BFCM emails for big savings.